1. Spreading Yourself Too Thin
If you are just starting out, pick one or two platforms to concentrate on initially.
2. Not Engaging
Respond to comments and messages. All social media is measured by engagement. Ignore your audience at your peril.
3. Quality Over Quantity
Are you posting worthwhile content? Or just posting for the sake of posting.
4. Not Using Video
Video is king. The engagement rate is massive compared to other content.
Avoid these and your social media will reward you.