Keep It Simple
Go with a clean, uncluttered layout. Keep copy to the point, and try to stick to 3 colours.
Call To Action
Start with this rather than a welcome. Identify the problem(s) you can solve for your customers.
Show the benefits of your service(s) / product(s), and how you can help.
Share your customer reviews and testimonials.
Social Media Links
Make sure your links are in place and up to date.